Zensai
Zensai began as a cultural collision — a yearlong exploration of East-meets-West craftsmanship that grew from concept boards to a 3 month long manufacturing journey in Korea & China. This playful design directive led to a full retail presence on Rodeo Drive during the pandemic. Rooted in Korean minimalism and Los Angeles street energy, the line unfolded through a deep CMF process: researching heritage dye methods, asian inspired workwear, re-engineering technical fabrics, and pairing them with modern silhouettes built for movement and presence.
Each season’s evolution was guided by texture and tone — translating wabi-sabi imperfection into elevated streetwear form. From early CADs to campaign imagery, the project captured the tension between precision and spontaneity, proving that luxury and street can share the same spiritual core.
Challenges
iOne of the biggest challenges in launching Zensai was balancing authenticity with accessibility — translating intricate Korean craft techniques and traditional textile sensibilities into scalable, modern streetwear. Navigating production during the pandemic compounded that difficulty: supply chains froze, mills shut down, and prototypes had to be developed remotely with limited material testing. Establishing a Rodeo Drive presence meant redefining “luxury” for a post-lockdown audience — convincing buyers that subtle craftsmanship and cultural fusion could stand beside louder designer names. Every detail, from color calibration to marketing tone, became a test of adaptability, resilience, and vision under pressure.
One of the biggest challenges in launching Zensai was balancing authenticity with accessibility — translating intricate Korean craft techniques and traditional textile sensibilities into scalable, modern streetwear. Navigating production during the pandemic compounded that difficulty: supply chains froze, mills shut down, and prototypes had to be developed remotely with limited material testing. Establishing a Rodeo Drive presence meant redefining “luxury” for a post-lockdown audience — convincing buyers that subtle craftsmanship and cultural fusion could stand beside louder designer names. Every detail, from color calibration to marketing tone, became a test of adaptability, resilience, and vision under pressure.
Process
Full BRanding. Design Direction. Technical fit to Production. Creative direction. From Concept to sales by me.
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Zensai
Zensai began as a cultural collision — a yearlong exploration of East-meets-West craftsmanship that grew from concept boards to a 3 month long manufacturing journey in Korea & China. This playful design directive led to a full retail presence on Rodeo Drive during the pandemic. Rooted in Korean minimalism and Los Angeles street energy, the line unfolded through a deep CMF process: researching heritage dye methods, asian inspired workwear, re-engineering technical fabrics, and pairing them with modern silhouettes built for movement and presence.
Each season’s evolution was guided by texture and tone — translating wabi-sabi imperfection into elevated streetwear form. From early CADs to campaign imagery, the project captured the tension between precision and spontaneity, proving that luxury and street can share the same spiritual core.
Challenges
iOne of the biggest challenges in launching Zensai was balancing authenticity with accessibility — translating intricate Korean craft techniques and traditional textile sensibilities into scalable, modern streetwear. Navigating production during the pandemic compounded that difficulty: supply chains froze, mills shut down, and prototypes had to be developed remotely with limited material testing. Establishing a Rodeo Drive presence meant redefining “luxury” for a post-lockdown audience — convincing buyers that subtle craftsmanship and cultural fusion could stand beside louder designer names. Every detail, from color calibration to marketing tone, became a test of adaptability, resilience, and vision under pressure.
One of the biggest challenges in launching Zensai was balancing authenticity with accessibility — translating intricate Korean craft techniques and traditional textile sensibilities into scalable, modern streetwear. Navigating production during the pandemic compounded that difficulty: supply chains froze, mills shut down, and prototypes had to be developed remotely with limited material testing. Establishing a Rodeo Drive presence meant redefining “luxury” for a post-lockdown audience — convincing buyers that subtle craftsmanship and cultural fusion could stand beside louder designer names. Every detail, from color calibration to marketing tone, became a test of adaptability, resilience, and vision under pressure.
Process
Full BRanding. Design Direction. Technical fit to Production. Creative direction. From Concept to sales by me.
NEXT PROJECT
NEXT PROJECT
NEXT PROJECT
Zensai
Zensai began as a cultural collision — a yearlong exploration of East-meets-West craftsmanship that grew from concept boards to a 3 month long manufacturing journey in Korea & China. This playful design directive led to a full retail presence on Rodeo Drive during the pandemic. Rooted in Korean minimalism and Los Angeles street energy, the line unfolded through a deep CMF process: researching heritage dye methods, asian inspired workwear, re-engineering technical fabrics, and pairing them with modern silhouettes built for movement and presence.
Each season’s evolution was guided by texture and tone — translating wabi-sabi imperfection into elevated streetwear form. From early CADs to campaign imagery, the project captured the tension between precision and spontaneity, proving that luxury and street can share the same spiritual core.
Challenges
iOne of the biggest challenges in launching Zensai was balancing authenticity with accessibility — translating intricate Korean craft techniques and traditional textile sensibilities into scalable, modern streetwear. Navigating production during the pandemic compounded that difficulty: supply chains froze, mills shut down, and prototypes had to be developed remotely with limited material testing. Establishing a Rodeo Drive presence meant redefining “luxury” for a post-lockdown audience — convincing buyers that subtle craftsmanship and cultural fusion could stand beside louder designer names. Every detail, from color calibration to marketing tone, became a test of adaptability, resilience, and vision under pressure.
One of the biggest challenges in launching Zensai was balancing authenticity with accessibility — translating intricate Korean craft techniques and traditional textile sensibilities into scalable, modern streetwear. Navigating production during the pandemic compounded that difficulty: supply chains froze, mills shut down, and prototypes had to be developed remotely with limited material testing. Establishing a Rodeo Drive presence meant redefining “luxury” for a post-lockdown audience — convincing buyers that subtle craftsmanship and cultural fusion could stand beside louder designer names. Every detail, from color calibration to marketing tone, became a test of adaptability, resilience, and vision under pressure.
Process
Full BRanding. Design Direction. Technical fit to Production. Creative direction. From Concept to sales by me.
NEXT PROJECT
NEXT PROJECT
NEXT PROJECT