RTI: FJ Cruiser Legacy Edition — Design, Market, Vision 2027
The RTI (Restore, Transform, Improve) project was my personal deep-dive into reimagining the Toyota FJ Cruiser as a modern-day restomod for an aspirational middle-market audience. I led the full CMF direction — developing six signature palettes and interior concepts that fuse precision craft with off-road heritage. The vision: translate the soul of the 2013–2014 FJ into a 2027 design language defined by “Outback Zen .” The result is a balance of rugged authenticity and refined material storytelling — hand-finished metallics, modernized Alcantara trims, and bespoke color recipes such as Interstellar Blue, Dusty Moss, and Hyper Orange. Every element, from CAD render to market analysis deck, was designed to bridge design, brand, and emotion — positioning RTI as the first restomod brand to deliver luxury-grade storytelling at attainable scale ($80K–$120K).