Trek Bikes
TREK CAMBION // Circular Performance Luxe — CMF Sustainability Case Study
The Trek Cambion case study explored how circular material systems can evolve into aspirational performance design. The concept began as a study in transforming post-industrial waste — reclaimed aluminum, performance composites, and textile remnants — into a premium aesthetic language for future cycling culture. My focus was to fuse sustainability and desirability through finish, tactility, and storytelling. The result was a “Circular Performance Luxe” direction, where high-end metallics, engineered fibers, and matte-to-satin transitions reframed recycled materials as covetable. Each board, swatch, and digital collage became part of a new CMF narrative: performance reborn through craft.
CAse study
Process
Developing Cambion required balancing environmental integrity with luxury precision — translating eco-friendly materials into surfaces that still felt elite. Sourcing consistent upcycled materials with controlled color and finish presented constant challenges, as did ensuring performance standards without over-refinement. The process evolved into a dialogue between technology and touch, testing how far circular design could go before losing its human emotion. Through experimentation, I proved that sustainability doesn’t need to look “green” — it can look powerful, engineered, and timeless.
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Trek Bikes
TREK CAMBION // Circular Performance Luxe — CMF Sustainability Case Study
The Trek Cambion case study explored how circular material systems can evolve into aspirational performance design. The concept began as a study in transforming post-industrial waste — reclaimed aluminum, performance composites, and textile remnants — into a premium aesthetic language for future cycling culture. My focus was to fuse sustainability and desirability through finish, tactility, and storytelling. The result was a “Circular Performance Luxe” direction, where high-end metallics, engineered fibers, and matte-to-satin transitions reframed recycled materials as covetable. Each board, swatch, and digital collage became part of a new CMF narrative: performance reborn through craft.
CAse study
Process
Developing Cambion required balancing environmental integrity with luxury precision — translating eco-friendly materials into surfaces that still felt elite. Sourcing consistent upcycled materials with controlled color and finish presented constant challenges, as did ensuring performance standards without over-refinement. The process evolved into a dialogue between technology and touch, testing how far circular design could go before losing its human emotion. Through experimentation, I proved that sustainability doesn’t need to look “green” — it can look powerful, engineered, and timeless.
NEXT PROJECT
NEXT PROJECT
NEXT PROJECT
Trek Bikes
TREK CAMBION // Circular Performance Luxe — CMF Sustainability Case Study
The Trek Cambion case study explored how circular material systems can evolve into aspirational performance design. The concept began as a study in transforming post-industrial waste — reclaimed aluminum, performance composites, and textile remnants — into a premium aesthetic language for future cycling culture. My focus was to fuse sustainability and desirability through finish, tactility, and storytelling. The result was a “Circular Performance Luxe” direction, where high-end metallics, engineered fibers, and matte-to-satin transitions reframed recycled materials as covetable. Each board, swatch, and digital collage became part of a new CMF narrative: performance reborn through craft.
CAse study
Process
Developing Cambion required balancing environmental integrity with luxury precision — translating eco-friendly materials into surfaces that still felt elite. Sourcing consistent upcycled materials with controlled color and finish presented constant challenges, as did ensuring performance standards without over-refinement. The process evolved into a dialogue between technology and touch, testing how far circular design could go before losing its human emotion. Through experimentation, I proved that sustainability doesn’t need to look “green” — it can look powerful, engineered, and timeless.
NEXT PROJECT
NEXT PROJECT
NEXT PROJECT